Commercial Business Manager – Floor Coverings (4234)

Specification Sales in Manufacturing
  • West Midlands & South West - M5 Corridor View on Map
  • Post Date : September 10, 2021
  • Apply Before : March 10, 2022
  • Applications 0
  • View(s) 219
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Job Detail

  • Consultant Grant Neale
  • Type Full time
  • Product Sector Fit OutInteriors
  • Vacancy id 4234

Job Description

Are you a driven, high calibre, talented and ambitious Commercial Interior Specification Sales Professional with experience in promoting design led interior products with a strong network of connections and a proven track record dealing with Architects, Interior Designers, Fit Out/Design & Build Companies, Contractors and End Users?

If so, we are working with a leading Manufacturer of highly sustainable and design led FLOORING SOLUTIONS who are seeking to recruit a COMMERCIAL BUSINESS MANAGER to join their already well-established team with responsibility for promoting their full products and services in WEST MIDLANDS & SOUTH WEST REGION.

The Client         

Leader in the design, manufacture and supply of unique carpet tiles for the International commercial market and have more than 25 years of experience in the carpet tile business.

They have a dynamic and energetic team; they set trends and always aim to inspire. They are bound to be flexible, innovative, and creative in finding better environmental solutions and deliver excellence and outstanding service.

The Role

To promote our Client’s high quality, market leading range of Sustainable Floor Covering solutions, mainly via Architects, Interior Designers, Fit Out/D&B Companies, Contractors and End Users into the Commercial Office, Multi-Residential, Education and Hospitality & Leisure sectors by raising awareness, generating sales and over exceeding agreed targets and customised KPI’s whilst working closely with other members of the team both internally and externally.

Key Responsibilities

  • Develop, gain buy-in to, and implement an area specific business development plan in order to proactively identify and target agreed growth and development opportunities.
  • Maintain and develop relationships with existing customers at all levels of the customer hierarchy, in order to provide support and develop awareness of the benefits and uniqueness of Interface’s products, services and offers/campaigns, and identify the decision makers.
  • Develop and implement plans and actions for identifying or reactivating customers and setting up new accounts
  • Identify, monitor, report and record all sales opportunities so that they may be converted into sales, to maintain and improve market share.
  • Collaborate with colleagues with integrity on projects which are interconnected across territory lines, support each other and communicate proactively to ensure the business is in the best position to win business.
  • Sell and influence the sale of all products and services within pricing guidelines and monitor sales levels to ensure business mix whilst ensuring billings targets are reached or exceeded.
  • Identify market and competitor information and feed it back to the business in order to ensure market requirements and competitor developments are incorporated into marketing and NPD plans.
  • Maximising the utilisation of tools available from the business such as Marketing, SocMed, Events, Merchandising and Sampling, Networking, Lunch & Learn, CPD Presentations etc.
  • Understand customer requirements for sustainability in order to spot opportunities for the sale of sustainable products and services and engage customers.
  • Complete administration on time so that accurate analysis reports can be prepared for use in measurement of progress and forward planning

Key Performance indicators

  • Budget target (Bonus)
  • Number of new /reactivated buying A&D, Contractor and end users accounts created (and developed)
  • Billings and/or market share growth with existing customers
  • Average Selling Price


  • Product, market standards, Competition and Market knowledge
  • Specification selling techniques
  • Relevance of the visit planning according to customer classification
  • Deliver action plans in time (COP or Business Plan)
  • Adherence to commercial sales policy and procedures
  • CRM system update monthly measure and quality of monthly activity report
  • Customer Loyalty and satisfaction
  • Personal development objective (from appraisal)

Scale & Scope of the role

  • Projects with long lead times, typically up to 18 months
  • Mixed or specific customer base (Contractors, Specifiers, End User, Main Contractors, Project Managers, Quantity Surveyors)
  • Account base specified by geography or customer type

Competency Profile

Relating & Networking

Establishes good relationships with customers and staff; Builds wide and effective networks of contacts inside and outside the Organisation; relates well to people at all levels; Manages conflict; Uses humour appropriately to enhance relationships with others.

Persuading & Influencing

Makes a strong personal impression on others; Gains clear agreement and commitment from others by persuading, convincing and negotiating; Promotes ideas on behalf of self or others; Manages conflict; Makes effective use of political processes to influence and persuade others.

Planning & Organising

Sets clearly defined objectives; Plans activities and projects well in advance and takes account of possible changing circumstances; Manages time effectively; Identifies and organises resources needed to accomplish tasks; Monitors performance against deadlines and milestones.

Delivering Results & Meeting Customer Expectations

Focuses on customer needs and satisfaction; Sets high standards for quality and quantity; Monitors and maintains quality and productivity; Works in a systematic, methodical and orderly way; consistently achieves project goals.

Entrepreneurial & Commercial Thinking

Keeps up-to-date with competitor information and market trends; Identifies business opportunities for the organisation; Demonstrates financial awareness; Controls costs and thinks in terms of profit, loss and added value

Knowledge, Skills and Experience Required – ESSENTIAL

  • To be considered Candidates MUST be located ON THE SPECIFIED TERRITORY OUTLINED ABOVE and have an excellent working knowledge of the Midlands & South West Design and Specification Community
  • To be considered Candidates MUST have at least 5 years’ experience promoting an interior design led product or service offering along with an in depth understanding of the specification sales cycle, sustainability, biophilic design and what that entails.
  • To be considered Candidates MUST have a strong network of relationships and connections within the A&D fraternity and any close working relationships with Fit Out / D&B Contractors and End Users would also be highly advantageous.
  • Experience of long-term project selling cycles
  • Evidence of stability and success in similar previous roles
  • Must have a growth mindset and must be a business development driven field sales professional
  • Team player
  • Full driving license
  • Computer literate (to include excel)
  • Entrepreneurial profile: High motivation, dynamism and autonomy to develop your own business on the specified territory, with methodology and constant focus.
  • A natural networker, at ease with building relationships at all levels, and identifying the decision makers
  • A person able to grow the existing customers and conquer new customers accelerators


Location                                 WEST MIDLANDS & SOUTH WEST – M5 CORRIDOR

Customer sector

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